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Marketing > Advertising and Promotion > Demand and Lead Generation

Browse through our extensive list of free Demand and Lead Generation magazines, white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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All You Need to Know About Aligning Sales & Marketing Companies with strong sales and marketing alignment grew their annual revenue by 20%..	2012 Trends in Loyalty Marketing Discover six trends recommended by TIBCO Loyalty Lab for leveraging the latest in loyalty marketing..
Brandjacking in Hospitality: What You Need to Know If you've ever booked a hotel online, you've probably seen them: search ads, triggered by..	Guide to New Facebook Business Page Timelines Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the..
An Introduction to Closed-Loop Marketing Effective marketers should be able to tie every single lead, customer and dollar back to the..	Consumers Leave Sites When Forced to Create an Account Do you make customers register an account in order to leave comments on your site,..
Key Considerations When Selecting a User Management Platform Solution Discover how the key to online success today is acquiring more users,..	10-Step Checklist for Your Next Website Redesign Find out how to turn your online presence into a full-fledged inbound marketing machine!..
How to Unlock the ROI of Your Marketing with Analytics You know the value of tracking your marketing initiatives. Once you have access to..	7 Ways to Leverage Social Profile Data on Your Site for Marketing Success The abundance of demographic data, interests and friends that..
ICS Cleaning Specialist Is specifically for the professional floor care and service industry...	8 Critical Success Factors for Lead Generation For the Marketing Professional, learn from a lead gen pioneer how to drive more, high-quality..
5 Steps to a White Paper that Pulls in the Perfect Prospect -- Free 25 Page eBook This e-book is a must-read for those who want to take..	A Content Strategy for Marketing Automation-Driven Demand Generation How to implement a content strategy to drive lead nurturing and other..
10 White Paper Marketing Tips As a Marketing Professional, learn best practices for promoting your products and services through white..	ReadyTalk Web Events Best Practices with the American Marketing Association Best Practices, Tools and Samples for Planning and Executing a..
Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution Gain valuable information on what to look for when..	B2B Sales Lead Success Checklist Turn B2B leads into sales! Is your company doing all the right things to make this happen?..
Business-to-Business High-Tech Lead Farm™ Download this FREE white paper to discover how B-to-B High-Tech Lead Farm™ methodology..	American Marketing Association and ReadyTalk Present: Best Practices for Webinar Planning and Execution A successful web event can help..
Lead Generation Tactics: A Recipe for Success Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B..	B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads Learn how to fill your sales pipeline with quality..
Fishing for Leads with White Papers: Where to Drop Your White Paper Line Discover some effective ways to leverage your white papers to..	Marketing in a Slow Economy Requires a Laser Focus Three steps toward better results from your lead-generation activities...
Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers In today's economy, how do we effectively use today's marketing..	A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs Explore quick tips and best practices that will help you..
The eBook eBook: How to Turn Your Expertise into Magnetic Marketing Material Everybody's talking about eBooks. Wouldn't it be nice to find..	Justifying a Greater Lead Generation Budget for 2011 Learn how top B2B Marketing Performers are selecting the best offers, incorporating..
How to Boost Your Company's Sales with Marketing This step-by-step guide will help you create a successful business-to-business "marketing..	9 Strategies to Significantly Improve Your Online Lead Generation Campaigns Learn nine quick steps that can be easily implemented and are..
How to Triple Your Lead Generation Productivity with Lead Nurturing Discover how to triple your lead generation performance and boost..	Start With A Lead: Eight Critical Success Factors for Lead Generation eBook According to studies, the single biggest issue for contemporary..
Technology B2B Sales Lead Success Checklist Determine if your technology company is doing all it can and should be doing to turn leads into..